BUMBLEance & MummyPages.ie are delighted to announce the launch of a fun Christmas fundraising initiative that the whole family can get involved in.

The #SantaSelfie campaign has started with the help of three year old Lucy and her mum Laura Haugh who posted the first festive image on social media followed by a text donation to the campaign’s children’s charity partner BUMBLEance.

MummyPages.ie is encouraging men, women and children all over Ireland to get into the Christmas spirit by posing for a #SantaSelfie and to donate €4 by texting STAR to 50300.

€4 Text 100% goes to BUMBLEance less VAT if applied, then €3.25 SP, LIKECHARITY ph 0766805278

The Christmas inspired selfie can then be posted on social media with the #SantaSelfie and participants should nominate three of their family or friends to join in the fun.

1. PHOTO – Take a Santa or Christmas inspired photo of yourself or your loved ones

2. TEXT ‘STAR’ to 50300 to donate €4 to BUMBLEance

3. POST the picture on social media using the hashtag #SantaSelfie and tag @MummyPages and @BUMBLEance

4. NOMINATE three of your family or friends.

The MummyPages Christmas selfie initiative hopes to raise enough funds to put a second children’s ambulance on the road in the New Year to meet the growing demand for the charity’s services.